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Challenge, approach, and impact
Speed Without Sacrificing Scalability
Tight deadlines demanded a rapid build, while the platform still needed to support thousands of concurrent users and creators from day one.
Pixel-Perfect, Video-Centric UI
Creating a flawless, mobile-first user experience that mimicked TikTok’s real-time feed and smooth transitions was critical to user adoption.
Secure & Compliant Monetization
Handling recurring payments, revenue splits, and GDPR-compliant data storage introduced both regulatory and technical complexity.
Unified Creator & Fan Experience
Balancing creator tools (content upload, analytics) with fan needs (personalized plans, calendar sync) in one cohesive UX.
Integration with External Services
Smoothly integrating Google Calendar and AI/ML fitness services while maintaining performance and UX consistency.
Serverless Architecture
Leveraged Firebase for auth, Firestore, hosting, and storage—eliminating backend overhead and accelerating delivery
Pixel-Perfect UI
Focused on mobile-first, clean interface design for a seamless video feed and content browsing experience
AI Fitness Integration
Connected to third-party AI/ML APIs for personalized workout plans based on user data
Subscriptions & Payments
Implemented recurring payments and automated revenue split between athletes and platform
Content Tools
Built tools for uploading, tagging, and monetizing video content with options for free or paid access
Calendar Sync
Integrated Google Calendar for syncing athlete events and training sessions
Privacy & Compliance
Enforced end-to-end encryption, EU-based data storage, and GDPR-compliant user handling
Light/Dark Modes
Designed flexible UI themes to enhance UX and accessibility
Bussines Impact
70% Faster Time to Market
Serverless architecture and an experienced team eliminated backend delays, helping to launch a feature-rich MVP in record time.
High Engagement & Retention
TikTok-style feed, personalized fitness plans, and event syncing led to longer sessions and frequent returns.
Scalable Monetization Model
Subscription tiers and content access controls enabled predictable, recurring revenue with creator incentives.
Lean Operations, Big Results
Zero backend maintenance allowed the team to focus on growth, design, and content expansion instead of infrastructure.
Strong Creator Buy-In
Athletes embraced the platform as both a marketing and income tool, generating high-quality, consistent content from day one.
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