Fully Managed Teams

Blockchain & Smart Contracts

Cross-Platform Development

FreshEarth Health Platform

FreshEarth Universe

About

We developed an AI-powered health network that connects athletes, doctors, and nutritionists with individuals looking to improve their health. Experts create custom health programs with videos, exercises, and recipes, while AI and Data Science validate content, provide recommendations, and optimize marketing. The platform is a one-stop shop, also featuring health product manufacturers, making wellness accessible and data-driven.

industry

HealthTech

duration

Ongoing

team location

Sydney, Australia

team size

11-25 people

project work

Project work

Challenge, approach, and impact

Rapid Prototyping & Iteration

The fast-growing startup needed quick MVP development and continuous iteration to refine their product based on user feedback.

Tight Deadlines & High Expectations

With an aggressive timeline, we had to balance speed and quality, ensuring a functional and scalable platform in record time.

CTO-Level Strategic & Technical Support

We provided hands-on leadership throughout their funding series, helping shape technology strategy and execution.

Complex AI & Data Science Integration

Developing AI-driven validation, recommendations, and marketing automation while ensuring data accuracy and reliability.

Holistic Ecosystem Development

Creating a one-stop shop that integrates health experts, users, and product manufacturers into a seamless experience.

Visual Identity & UX Design

Establishing a strong brand identity, intuitive UI/UX, and website design to attract users and investors.

Scalability for Growth

Ensuring the platform could support increasing user demand and future expansion without performance issues.

Iterative Prototyping & Agile Development

Built and refined the platform through rapid prototyping, enabling quick pivots based on user feedback and investor expectations.

CTO-Led Technical & Strategic Support

Provided hands-on leadership, helping the startup navigate funding rounds and define a scalable technology roadmap.

Scalable & Future-Ready Infrastructure

Designed a modular, cloud-based architecture to accommodate growing user demand and seamless expert-user interactions.

End-to-End Branding & UX Design

Developed a cohesive brand identity, user-friendly UI/UX, and an engaging website, positioning the platform as a leader in the health tech space.

Seamless Expert & User Experience

Built intuitive tools for program creation, content validation, and community-driven feedback, ensuring quality health programs.

Multiplatform Solution (Web & Mobile)

Developed a fully responsive web platform and a mobile application for seamless access across devices, ensuring convenience for both users and experts.

Bussines Impact

Accelerated Go-To-Market Strategy

Rapid prototyping and agile development enabled the startup to launch quickly, meeting investor expectations and securing funding.

AI-Driven User Engagement & Growth

Personalized recommendations and data validation improved program quality and user retention, driving platform adoption.

Scalable & Multiplatform Reach

The cloud-based, web, and mobile solution provided seamless access, ensuring high usability across different devices.

Increased Revenue Opportunities

The one-stop-shop model connected experts, users, and product manufacturers, unlocking new revenue streams for the business.

Brand Differentiation & Market Positioning

Strong visual identity, UX design, and seamless user experience positioned the startup as a trusted leader in the health tech industry.

Optimized Operations & Automation

AI-powered marketing automation and content validation reduced manual effort, enhancing efficiency and scalability.

Successful Fundraising Support

Our CTO-led technical guidance helped the startup navigate funding rounds, strengthening its position in the market.

Community-Driven Program Quality

AI-assisted community feedback and rating system ensured only high-quality health programs reached users, improving credibility and trust.

Integrated marketplace

The integrated marketplace with e-commerce and dropshipping enabled salons and beauty professionals to sell products, generate new revenue streams, and scale without inventory overhead, while providing users with a seamless shopping experience, boosting engagement, retention, and market expansion.

How we built

Domains

AI & ML Solutions

website design

Web Apps

ChatGPT

Mobile Apps

Data Analytics and Visualization

E-Commerce

Social Networks

Banking & Trading Platforms

services

Android Development

backend development

frontend development

iOS Development

MVP Development

Mobile Development

Prototyping & POCs

UX/UI Design

Web Development

Machine Learning Services

roles

Product Owner

project manager

CEO

Backend Developer

Frontend Developer

QA Engineer

Team Lead

tech stack

Node.js

react.js

JavaScript

Python

PostgreSQL

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