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Challenge, approach, and impact
Scalability & Performance
Ensuring seamless performance for a large and growing user base with a distributed backend.
Seamless Booking Experience
Building an intuitive appointment scheduling system for effortless salon bookings.
Community Engagement
Creating an interactive space where beauty professionals can showcase their work and receive feedback.
User Discovery & Trust
Implementing a review and portfolio system to help users find and trust the right salon.
Technical Leadership & Strategy
Acting as the CTO partner, we guided the company in defining the technology roadmap, selecting the right architecture, and ensuring scalability, security, and long-term maintainability of the platform.
Native Mobile App Development
Designed and developed an intuitive iOS and Android app with a seamless user experience, enabling users to discover salons, view portfolios, read reviews, and book appointments effortlessly.
Scalable Distributed Backend
Built a high-performance, cloud-based infrastructure capable of handling a large and growing user base, ensuring low latency, high availability, and smooth system performance.
Community & Social Features
Implemented a content-sharing hub where beauty professionals can showcase their work, receive feedback, and engage with customers, fostering an interactive community.
Seamless Booking System
Developed an efficient, real-time appointment scheduling system, integrating salon availability, customer preferences, and notifications for a frictionless booking process.
Technical Leadership
Served as a CTO-level technology partner, guiding the client through architecture decisions, infrastructure setup, security best practices, and long-term scalability strategies to future-proof the platform.
Bussines Impact
Market Leader in Southeast Europe
The platform became a go-to solution for beauty and barber services, driving significant user adoption and engagement.
Increased Salon Visibility & Bookings
Enabled salons and barbershops to attract more customers, leading to higher appointment bookings and revenue growth.
Thriving Community Engagement
Beauty professionals gained a dedicated space to showcase their work, receive feedback, and build their personal brands, strengthening customer relationships.
Scalable Growth & Future Expansion
With a highly scalable architecture, the platform is now equipped to support rapid user growth and expand into new markets without performance issues.
Seamless User Experience & Retention
A smooth booking system and engaging community features led to higher user retention, boosting the platform’s long-term success.
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