Fully Managed Teams

Blockchain & Smart Contracts

Cross-Platform Development

Market Prospector

MNDA

About

Market Prospector is a self-serve, web-based tool designed to help distributors in North America optimize their strategic planning and sales programs. By integrating proprietary data with customer files, it identifies market opportunities and gaps, enabling businesses to segment markets, grow wallet share, and target qualified prospects.

industry

Supply Chain & Logistics

duration

12-24 months

team location

Washington, United States

team size

6-10 people

project work

Project Work

Challenge, approach, and impact

AWS Infrastructure Management

Setting up and managing AWS services to support scalable, reliable, and cost-effective hosting. Ensuring the system utilized appropriate services like EC2, S3, and RDS while optimizing resource allocation to handle fluctuating loads without overspending.

TypeScript and React Integration

Handling the intricacies of integrating TypeScript with React to ensure strong typing and proper state management. Ensuring that TypeScript's static typing did not introduce complexity in the development process, especially with dynamic React components.

State Management in React

Designing an efficient state management system for handling complex data states across multiple components, particularly when dealing with large datasets and dynamic reports. Choosing the right libraries (e.g., Redux or Context API) while minimizing performance overhead was crucial.

gRPC Integration & Performance

Ensuring smooth and efficient integration of gRPC for communication between microservices. The challenge was in configuring gRPC properly to support high-performance, low-latency, and bidirectional streaming without encountering connection issues or downtime.

API Versioning & Backward Compatibility

Managing API versioning in ASP.NET Core and ensuring backward compatibility across different versions of the platform. The challenge was in making sure that the API could evolve without breaking existing functionality for users or integrations.

MySQL Query Optimization

Optimizing complex queries in MySQL, especially when dealing with large-scale data processing, filtering, and aggregation. Ensuring queries executed quickly without impacting the user experience, even with high volumes of market data.

Microservices Architecture & Communication

Managing communication between various microservices in the platform. Ensuring services interacted effectively and handled failures gracefully was crucial, especially when using technologies like gRPC for inter-service communication.

Testing & Debugging Complex Interactions

Testing the integration of React front-end with ASP.NET Core back-end services, ensuring that the data was rendered properly and the user interface was responsive. Debugging interactions between the two, particularly with TypeScript and React’s lifecycle methods, posed challenges in ensuring stability.

Platform Migration

The project faced the challenge of migrating from an outdated platform to a more modern tech stack. We had to transition to a new programming language that would improve scalability, speed, and performance, allowing us to better serve a growing number of clients and meet their increasing demands.

Reporting and Forecasting Calculations

Another challenge was designing and implementing an accurate and efficient system for generating reports and forecasts. We had to ensure that the calculations for market opportunities, trends, and future forecasts were reliable and fast, enabling clients to make data-driven decisions in real time.

AWS Infrastructure Management

Leveraged AWS services such as EC2, S3, and RDS with auto-scaling and load balancing to optimize resource allocation, ensuring high availability and cost-efficiency.

TypeScript and React Integration

Integrated TypeScript’s static typing with React to improve code quality, prevent runtime errors, and enhance maintainability across the application.

State Management in React

Utilized Redux for global state management, enabling predictable data flow and efficient handling of dynamic data updates.

gRPC Integration & Performance

Implemented gRPC for low-latency, high-performance communication between microservices, ensuring rapid data transfer and seamless interactions.

API Versioning & Backward Compatibility

Designed a versioning strategy in ASP.NET Core APIs to maintain backward compatibility while facilitating smooth transitions to new features.

MySQL Query Optimization

Optimized MySQL queries and implemented indexing techniques to reduce query times, improving overall database performance under high load.

Microservices Architecture & Communication

Adopted a microservices architecture and used gRPC for service communication, ensuring scalability and fault tolerance across the platform.

Testing & Debugging Complex Interactions

Implemented end-to-end testing and debugging tools to verify interactions between React front-end and ASP.NET Core back-end, improving system stability.

Platform Migration

We migrated from the outdated platform to a modern tech stack using a phased approach, ensuring minimal disruption while enhancing scalability, speed, and responsiveness to meet client demands.

Reporting and Forecasting Calculations

We optimized the reporting and forecasting system by implementing efficient data processing pipelines and advanced algorithms, enabling real-time, accurate insights for better decision-making.

Bussines Impact

Market Optimization

Enhanced ability to identify and act on market opportunities, leading to better resource allocation.

Improved Sales Targeting

Accurate segmentation and targeting of qualified prospects have boosted sales effectiveness.

Data-Driven Decision-Making

Empowered distributors with real-time insights to inform strategic decisions and drive growth.

Increased Profitability

A more efficient sales process and optimized targeting contributed directly to an increase in profitability.

How we built

Domains

E-Commerce

services

backend development

frontend development

Database Design & Management

Data Engineering

roles

CEO

project manager

Solution Architect

QA Engineer

Full Stack Engineer

Team Lead, Full Stack Engineer

tech stack

HTML/HTML5

CSS

JavaScript

JQuery

ASP.Net Core

REST API

Microsoft SQL Server

Azure DevOps

Microsoft Azure

Solutions for Similar Problems

view all case studies

Gosa Construction Workforce Management System

read more

GBI Trading Platform Financial Engine

read more